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图片来源：马克西姆·布利诺夫 / 俄新社
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That $100 million was kind of all into outsized data sourcing, new data analysts, custom market research, and all that kind of good stuff. I would say it’s worked out pretty well. Certainly, businesses like Magic: The Gathering, which I think, since we talked, is maybe 80 or 90 percent bigger. It has really worked out. It’s really helped us be able to understand what the customers want, how to segment products, and who to partner with that would appeal to that customer base. I think it’s helped us in making better toys that are more targeted and really turning around a pretty negative point of sale trend that I inherited when I first started, where we were… In 2022, we were probably indexing 15 to 18 points behind the market in terms of our growth versus the market growth. And today, I think we’re at or ahead of the market.
（若想深入了解Z世代与Alpha世代俚语，可查阅Lifehacker的术语汇编。）
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This represents an substantial acquisition for dedicated collectors.
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